Mu Alpha Reunion Campaign

📣 How We Revived 210 Dormant Alumni Records for a 50th Anniversary

Why Spreadsheets Fail Reunion Planning (And What Works) 📅

What’s the biggest challenge with planning reunions?

  • Finding contacts
  • Getting RSVPs
  • Coordinating logistics
  • Or turning it into something bigger—like mentorship and fundraising?

When we first began working with the Mu Alpha Chapter, we received an Excel sheet containing 210 names. Of these, 124 entries included only email addresses — with no phone numbers, no social media profiles, and no confirmed RSVPs. The remaining 86 records had no contact details at all — just names. To complicate matters further, many of the 124 email addresses were outdated or incorrect, as several brothers had changed their email IDs over the years.

With ProAutomate, our AI-powered alumni engagement platform:

  • We enriched contact data (📞 phone numbers, 🌐 socials, 👕 T-shirt sizes, 🎓 dean references)
  • Launched intelligent, personalized SMS conversations
  • Encouraged brothers to refer and reconnect others
  • Captured interest in mentorship opportunities
  • Engaged alumni in sponsorship & donation campaigns
  • Delivered real-time updates to organizers for better planning
  • Built momentum — with 66% of brothers confirming interest in just 1 month!

All this, starting June 28th, 2025.

🎯 This wasn’t just a reunion — it became a movement. Brothers are stepping up not just to meet — but to give back, mentor, and build a legacy.

📬 If you're planning an alumni event or want to activate your old network — let AI do the heavy lifting.

👉 DM me for a quick walkthrough

Summary of Contacts Enrolled:

Summary of Contacts Enrolled

Metrics:

Total Contacts: 210
Week 1: 64 Contacts Enrolled
Week 2: 78 Contacts Enrolled
Week 3: 109 Contacts Enrolled
Week 4: 130 Contacts Enrolled
Week 5: 138 Contacts (In progress currently)